Music Streaming Business

Desiree Perez

by GSR2016 .

It has been widely reported that the music industry has experienced a significant decline in recent years, yet during this last decade, it has seen a major resurgence. Reports have shown that the music industry is bringing in an estimated $20 billion a year. The music industry is notorious for its cutthroat mentality, and it has historically been dominated by males. Desiree “Dez” Perez seems to be the exception to the rule, becoming a serious industry player over the past 20 plus years. Dez Perez is known throughout the music world for her close ties with longtime business partner, Jay-Z, helping to oversee the meteoric rise of both Jay-Z as a music industry mogul, as well as the overall success of Roc Nation, where she is currently the Chief Operating Officer.  For timeline updates, visit her page.

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As a major executive under the Roc Nation umbrella, she has helped to secure many of the major deals that her artists have benefited from in recent years, while also helping to ensure that they grow exponentially in terms of their careers.   For additional article, click on

While Dez Perez may not be a household name amongst many fans of the music industry, those working on the inside are well aware of the power that she wields behind closed doors. In what is referred to as the Hova Circle of Influence, Mrs. Perez is a key member, along with her husband, Juan Perez, and several of Jay-Z’s other longtime business associates.   Related article on  Her peers have characterized Mrs. Perez as a force to be reckoned with at the negotiating table, as she has managed to secure several major deals for her artists, including the $25 million deal between Rihanna and Samsung in support of her Anti Tour. Under her watchful eye, Roc Nation has signed a myriad of superstars, including Meek Mill, Rihanna, Shakira, J. Cole, and Big Sean.  Check

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Roc Nation: Jayz’s Multi-Million Deal

by GSR2016 .

JAYZ’s roc nation deal is due completion in the coming days, and the rap god is opting to get into a different music production deal. He has decided to take part of his money invested from his recorded music at Roc Nation. He had signed a whopping deal of $150 million for ten years with Live Nation. The deal is set to expire this coming year meaning that it may sell its stake in Roc Nation to another company or buy the company completely.

Reports have indicated that Live Nation is in the course of continuing with the deal signed with Jayz but is on the recorded music division. Jay-Z’s deal with Live Nation is no longer being extended despite the company buying artists rights to record their music. This is because the Live Nation is out of the business of buying recorded music. Other Roc Nation artists include Rihanna, Fat Joe, and Shakira. Although Live Nation may not be involved in buying recorded music anymore, they still have a signed touring deal with him.  See for additional article/

Jayz and his Roc Nation executive Desiree Perez met the Chief Executive Officer of Universal Music Group in Santa Monica. This caused speculations that the CEO might buy the Roc Nation stake. This will act as a boost for Jayz for he will have a chance to develop future artists and enhance streaming in his services which are in a war with apple music and services from Spotify.  Related article on

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Universal Music Group says that the company has made whole deals with Roc Nation on distribution. They term this as a small percentage of the business and that they could own a bigger proportion of Roc Nation if they signed for more significant investment.

About Desiree Perez

Desiree Perez is a producer associated with the Run Tour. She resides in the New York City. Perez has been nominated for the Primetime Emmy awards. She is known for her skills of negotiation and capacity to crunch numbers. She has worked closely with Jayz, and her track record is incredible. She has been part and parcel of the board that runs the whole operations of the Roc Nation.  For Dez recent timeline activities, hit on

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