Desiree Perez

by GSR2016 .

It has been widely reported that the music industry has experienced a significant decline in recent years, yet during this last decade, it has seen a major resurgence. Reports have shown that the music industry is bringing in an estimated $20 billion a year. The music industry is notorious for its cutthroat mentality, and it has historically been dominated by males. Desiree “Dez” Perez seems to be the exception to the rule, becoming a serious industry player over the past 20 plus years. Dez Perez is known throughout the music world for her close ties with longtime business partner, Jay-Z, helping to oversee the meteoric rise of both Jay-Z as a music industry mogul, as well as the overall success of Roc Nation, where she is currently the Chief Operating Officer.  For timeline updates, visit her page.

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As a major executive under the Roc Nation umbrella, she has helped to secure many of the major deals that her artists have benefited from in recent years, while also helping to ensure that they grow exponentially in terms of their careers.   For additional article, click on

While Dez Perez may not be a household name amongst many fans of the music industry, those working on the inside are well aware of the power that she wields behind closed doors. In what is referred to as the Hova Circle of Influence, Mrs. Perez is a key member, along with her husband, Juan Perez, and several of Jay-Z’s other longtime business associates.   Related article on  Her peers have characterized Mrs. Perez as a force to be reckoned with at the negotiating table, as she has managed to secure several major deals for her artists, including the $25 million deal between Rihanna and Samsung in support of her Anti Tour. Under her watchful eye, Roc Nation has signed a myriad of superstars, including Meek Mill, Rihanna, Shakira, J. Cole, and Big Sean.  Check

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